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Spot the Fakes Before Your Customers Do

AI-powered brand protection that finds impersonators, scams, and counterfeits targeting your brand and executives.
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Take control of your brand reputation

Your brand’s reputation is built over years and can be dented in an afternoon by a fake account, a phishing site, or a viral complaint. Brand protection puts you back in control. Instead of finding out from an angry customer or a journalist, you get AI-powered insight into what’s being said and done in your name across the internet, as it happens. That means you can act on a threat while it’s small, protect the trust you’ve built, and make decisions based on what’s actually out there, not what you hope is.

One platform, total visibility

Threats to your brand don’t stay in one place. An impersonator on social media, a counterfeit listing on a marketplace, a lookalike domain, a fake app: each usually needs a different tool to catch. Beady brings them into one view. Rather than juggling separate monitors and stitching the results together, you see every threat to your brand in a single platform, each one traced back to its source. One place to watch, one place to act, and nothing falling through the cracks between systems.

Don't let cybercriminals write your brand story

Every fake account, scam, or counterfeit trading on your name tells your customers a story you didn’t write, and it’s rarely a flattering one. Left unchecked, impersonators take your customers’ money, phishing sites harvest their details, and counterfeits pocket your revenue, all while wearing your logo. Beady helps you take that pen back. It finds the people misusing your brand and gives you the source-linked evidence to act, so the story your customers see is the one you actually stand behind.

Built for brand threats that move fast

Brand threats don’t wait for your next review. A scam campaign can reach thousands of your customers in hours, and a fake account can go viral overnight. Screening the web once a quarter simply can’t keep up. Beady monitors continuously, checking public and social sources every day and alerting you the moment something targeting your brand appears. Speed is the whole point: the faster you spot an impersonator or a phishing site, the more of your customers and revenue you protect before real damage is done.

Catch the hardest-to-find fakes

The obvious fakes are easy. It’s the clever ones that hurt: a near-perfect copy of your login page, an impersonator account with subtle spelling, a counterfeit listing buried on page nine of a marketplace. Beady’s AI is built to surface exactly these. It reads context rather than matching keywords, cutting through the noise to flag the sophisticated impersonations and lookalikes a simple search would miss, and links each one to its source so you can confirm it’s real and act with confidence.

Turn customer conversations into crisis defense

Your customers are talking about you online right now, and buried in those conversations are the early signs of a crisis. A spike in complaints, a scam being shared, a rumour gathering pace: caught early, each is manageable. Missed, it becomes a headline. Beady monitors what’s being said across social and public sources, surfaces the signals that matter, and flags a brewing problem while you can still get ahead of it, so a bad day doesn’t turn into lasting damage to your reputation.

Protect your top executives from scams

Your executives are prime targets. Scammers impersonate CEOs to authorise fake payments, set up fake profiles to deceive staff and customers, and use a leader’s name and face to lend a scam credibility. The higher the profile, the bigger the bullseye. Beady extends brand protection to the people who represent it, monitoring social and public sources for impersonation, fraud, and threats aimed at your leadership, so an executive-impersonation scam is caught and shut down before it costs money or trust.

01 Contain Crises at the Spark Stage
A single customer complaint or a technical glitch can go viral in hours. Beady catches that first spark, alerting you to a brewing issue while it’s still small and containable, before it turns into a full-blown PR fire across the media.
02 Protect Your HR Brand
What employees say about you online shapes who you can hire. Reviews on Glassdoor and social media, or leaks about a “toxic culture” or late pay, drive up hiring costs fast. Beady flags them early, so you hear it first, not from your top candidate mid-interview.
03 Detect Competitor Attacks & Black PR
Not every wave of negativity is organic. A sudden spike can be a coordinated attack: paid hit pieces, bot swarms, orchestrated smears. Beady spots the anomaly, helps you trace where it’s coming from, and gives you the evidence to build a legal or PR response.
04 Catch Product Issues Early
Your customers often vent online long before they open a support ticket. Complaints about bugs, late deliveries, or faulty products surface on social media first. Beady catches these signals early, giving your product and ops teams a head start on problems before they snowball.
05 Centralized Compliance & IP Enforcement
Scattered tools and spreadsheets are why enforcement drags. Cases fall through gaps. Two people handle the same abuse differently. Beady fixes the root of it by putting every threat and its evidence in one place — one source your compliance and IP teams work from to track, prioritise and document cases. And because it’s all logged, every action holds up when someone asks you to prove it.
06 Safeguard Customers From Online Fraud & Phishing
When a customer is scammed by a fake version of your brand, they blame the real one. Beady detects phishing sites and fraudulent profiles impersonating you early, so you can protect your customers from losing money, and protect yourself from the fallout when they do.

Verification & Risk Checks

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Registry Verification & Active Status
Before you trust a company, it helps to know it’s real. Beady checks entities against official public registries — confirming they were actually incorporated, that their registration details hold up, and that the business is still active rather than dormant or dissolved. So you find out a company is genuine and operating before you commit to anything.
UBO Mapping
A company name rarely tells you who’s actually behind it. Beady maps beneficial ownership — tracing the real individuals who own or control a business, drawing on a database of more than 200 million entities and officers. So instead of just the name on the paperwork, you can see the people you’re really dealing with.
Global Sanctions & Blacklists Screening
Every person and company you deal with gets checked against the sanctions regimes and watchlists that actually matter — OFAC, the EU, the UN, and the UK’s HMT among them. The lists refresh daily, and the moment a match appears, Beady flags it. That way a sanctioned party never quietly slips through your checks.
Continuous Litigation & Court Records Tracking
Legal trouble is a warning sign that almost never announces itself. Beady tracks the litigation and court records tied to a company or person — and then keeps watching. So when a new lawsuit or judgment lands against someone you work with, you hear about it as it happens, not months down the line.
Adverse Media & Social Risk Intelligence
Some risks break in the news or on social media long before they ever hit an official record. Beady scans more than 100,000 news sources and social channels for negative coverage tied to a name, surfacing the fraud, scandal, and reputational red flags that others tend to miss.
Shell Company & Risk Indicator Flagging
Shell companies and opaque structures are often used to hide who’s really in control and to move money out of sight. Beady flags the risk indicators that point to them, so you can spot a suspicious structure before it becomes your problem.

Someone is already trading on your name. Find out who.

Fake accounts, lookalike domains and executive impersonation traced to the source within hours.
Find the fakes

Built for Every Kind of Company

Any brand with something worth copying is a target. Beady protects your name, your customers, and your executives from online abuse, whatever your size or sector.
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For Fintechs & Crypto Firms
Fintech and crypto brands are magnets for impersonation and phishing. Beady watches social, web, and app stores for fake accounts and scam sites using your name, so customers don’t lose money to a counterfeit version of you.
For Venture Funds
Protect the brands you back and the partners you work with. Beady monitors for impersonation and reputational threats across your portfolio, so a scam trading on a portfolio company’s name is caught early.
For Investment Companies
Keep the brands and executives across your portfolio under continuous watch, so an impersonation scam or reputational threat surfaces within hours rather than after it’s done damage.
For HR Departments
A fake recruiter using your name can scam a candidate and dent your reputation in a single move. Beady catches impersonation in your hiring channels — so applicants stay safe and your employer brand stays intact.
For Compliance Departments
Manage brand and IP abuse from a single place, with source-linked evidence attached to every case. That keeps your enforcement consistent — and it means every action you take is documented and holds up when someone asks you to justify it.
For Law Firms
Support IP and brand-enforcement work with fast, source-verified evidence of infringement and impersonation, each finding traceable back to where it was found.
For Financial Institutions
Few brands get impersonated online as often as financial ones. Beady watches for the phishing sites, fake accounts, and executive-impersonation scams aimed at your customers and staff — so the threats get caught before they cost you money or trust.
For Regulated Industries
Hit the brand and consumer-protection bar your sector demands. Beady’s monitoring for impersonation, fraud, and misuse is tuned to the risks your regulator actually cares about — not a generic checklist.
For Large Corporates
Protect a global brand and the executives behind it across every channel — all from one platform. Beady catches impersonation, counterfeits, and reputational threats at scale, and keeps them in a single place.

Works Across Industries

Every industry, one place to run it from. The problem isn’t that threats exist — it’s that they’re scattered. A counterfeit here, an impersonator there, a reputational hit somewhere you weren’t looking. Beady pulls the whole picture together, watching social, marketplaces, app stores and the wider web so nothing using your brand slips by unseen.
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Software & Technology
Fake apps, phishing sites, and impersonator accounts target tech brands and their users. Beady monitors app stores, social, and the web for misuse of your name, so a malicious clone never reaches your customers.
Finance & Insurance
Among the most impersonated brands online, financial firms face constant phishing and scam attempts. Beady catches fraudulent sites and fake accounts targeting your customers before they lose money.
Supply Chain
Every counterfeit and unauthorised seller on a marketplace is a small piece of your brand walking out the door. A fake listed as the real thing. A grey-market reseller undercutting your actual distributors. Beady finds them — the fakes and the unsanctioned listings trading on your name — and hands you what you need to get them taken down.
Government
Impersonation of public bodies fuels scams and misinformation. Beady monitors for fake accounts and fraudulent sites using your name, protecting citizens from deception in your name.
Law Enforcement
Support investigations into brand abuse and online fraud with source-verified evidence of impersonation and scams, gathered from across social and public sources.
Human Resources
Fake recruiters and job scams using your brand prey on candidates. Beady detects impersonation across hiring channels, protecting applicants and your reputation as an employer.
Healthcare
Counterfeit products and fake providers using your name put patients at risk. Beady monitors for impersonation and misuse across the web, protecting patients and your standing.
Trading
Scammers impersonate trading brands and executives to run investment fraud. Beady detects fake accounts and lookalike sites targeting your clients, so you catch a scam before it spreads.
iGaming
Fake sites and affiliate scams trade on gaming brands and their bonuses. Beady monitors for impersonation and fraud using your name, protecting players and your licence.
Energy & Utilities
Billing scams and phishing impersonating utilities target customers directly. Beady watches for fraudulent sites and fake accounts using your brand, so customers aren’t deceived in your name.
Manufacturing
Counterfeits of your products spread across marketplaces and rogue stores. Beady finds unauthorised listings and fakes trading on your brand, so you can protect your revenue and your name.
Media & Telecom
Impersonator accounts, fake apps, and phishing target media and telecom brands and their audiences. Beady monitors every channel for misuse of your name, catching threats early.
Retail
Counterfeit listings, fake stores, and impersonator accounts divert your sales and mislead shoppers. Beady scans marketplaces, social, and the web for abuse of your brand, so you can shut it down.

Set Once. Monitor Daily

Set your brand up for protection once, then let Beady keep watch. Move from occasional sweeps to continuous, daily coverage of the threats targeting your name.

One-Time Scan

A fast, initial scan that checks social, marketplaces, app stores, and the web for impersonation, counterfeits, and misuse of your brand right now.
It’s built to give you an immediate picture of where your brand is being abused, so you can size up the threat and prioritise what to tackle first.

Ongoing Monitoring

Ongoing monitoring keeps watching every day, so new threats don’t wait for your next check. Unlike a one-off sweep, it delivers a live view of what’s happening to your brand.
By drawing on 100+ sources refreshed daily, Beady flags new impersonators, scams, and reputational threats the moment they appear, so you can act before they reach your customers.

Clear Intelligence, Built for Your Workflow

Trace every threat to its source, produce ready-to-act reports, and feed brand intelligence straight into the tools your team already uses.
Social Signals Monitoring
Social media is where brand threats surface first. Impersonators, scams, and reputational fires often start on social platforms hours or days before they spread anywhere else.
How fast they appear varies by brand and platform, but social monitoring runs across everywhere your name shows up, so you get the earliest possible warning of a threat.
Messenger Integration for Daily Risk Alerts
Beady connects to messaging platforms like Telegram to send daily alerts on the most important brand threats from your monitoring, with no need to log into the portal each day.
Skim a short summary on your phone, and when a threat needs a closer look, sign in for the full report and the source behind every flag.
Quality Of The Data Provided
Beady works only with publicly available data, refreshed daily and updated as changes appear. Every threat carries a direct link to where it was found.
And the AI never invents or embellishes. Each finding can be checked against its original source, so a brand threat is something you can verify before you act, not just trust.
Report Consolidation
Bookmark the threats that matter to build a report around a specific case, brand, or takedown. Share it in a couple of clicks with your legal team, an executive, or an enforcement partner.
Everyone works from the same set of verified findings, so no one has to reassemble the case by hand.

How it works

A step-by-step look at how the noise of the open web becomes a short, verified list of real threats to your brand.
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Step 1
Add Your Brand
Enter your brand names, domains, executives, and products so Beady knows exactly what to watch for.
Step 2
Scan & Monitor
Beady automatically searches social, marketplaces, app stores, and 100,000+ sources for impersonation, counterfeits, and misuse of your brand.
Step 3
Filter the Noise
The AI reads, matches, and classifies every mention, removing false matches and duplicates to leave only the real threats.
Step 4
Build the Report
Confirmed threats go into a single report, ranked by severity, with each one linked back to where it was found.
step 5
Share the Report
Review the threats, decide what needs action, and share a clean, evidence-backed report with your legal, compliance, or enforcement team.

Frequently
Asked Questions

What is online brand protection software?
Online brand protection software monitors the internet for misuse of your brand, such as impersonator accounts, counterfeit listings, phishing sites, fake apps, and unauthorised sellers, and gives you the evidence to act. Beady does this with AI, scanning social, marketplaces, and the wider web, and surfacing only the real, source-linked threats worth your attention.
Coverage is the one people underrate. A tool that only watches marketplaces misses the fake accounts on social and the copycat apps in the stores — so you want something looking across all of it, plus the open web. After that it’s really about signal. Good AI cuts the false alarms down to something a human can actually work through, and every hit it flags should come with a link back to the source so you’re not chasing ghosts. Two more: it should be watching around the clock, not scanning once a quarter, and it should tell you fast when something’s wrong. Beady covers all five, which mostly means your day isn’t spent digging through junk to find the one listing that matters.
Real products, unauthorised sellers. That’s the short version. Genuine goods sold through channels the brand never signed off on — frequently across borders, often at prices that undercut official sellers. The items are legit; the selling isn’t. And it steadily erodes your pricing, your control, and your customers’ trust. Beady helps you find the unauthorised listings trading on your brand.
Parallel imports are genuine goods bought in one market and resold in another without the brand owner’s permission, usually to exploit price differences between countries. They’re a common form of grey-market activity. Beady helps you spot where your products are being resold outside your authorised channels so you can respond.
One platform can find them all in one place, which is the essential first step. Beady scans across marketplaces for unauthorised and counterfeit listings using your brand, consolidates them into a single view with evidence attached, and lets you prioritise and pursue removals, instead of chasing each marketplace separately.
A few things. It has to cover a wide range of marketplaces, not just the obvious ones. Its detection has to be accurate — sharp enough to tell real infringement from background noise. It has to give you evidence you can actually enforce with. And it has to let you follow each case all the way through to removal. Beady is built around surfacing genuine, source-linked infringements and pulling them together in one place, so your team spends its time enforcing rather than sifting through endless listings.
VIP monitoring protects the high-profile people who represent your brand, your executives and leadership, from impersonation, fraud, and threats. Because scammers use a leader’s name and face to lend a scam credibility, Beady watches social and public sources for fake profiles and executive-impersonation attempts, so they’re caught before they cause harm.
Look at what it protects. Revenue kept out of the hands of counterfeiters and grey-market sellers. Fraud losses you never absorb. The reputational crisis you don’t have to clean up. Then factor in the time saved when threats are detected, verified, and consolidated for you automatically. Put it together and brand protection tends to pay for itself well before one big incident ever would have cost you.
You end up finding out about the abuse the hard way — from the damage itself. A customer gets scammed using your name. Revenue quietly bleeds out to counterfeits. Someone impersonates one of your execs and greenlights a fraudulent payment. A reputational fire is already spreading before anyone notices. Brand protection flips that: instead of getting blindsided, you see the threat coming and can act on it early.

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