KYB, short for Know Your Business, is the process of verifying a company before you work with it: confirming it is real and registered, identifying who ultimately owns and controls it, and checking whether it or its owners carry any risk. It is the corporate counterpart to KYC, and it is harder, because companies can hide behind layers of ownership, shell structures, and cross-border registrations. Done properly, KYB tells you not just that a business exists, but who is really behind it and whether they’re safe to deal with. Beady automates that whole check from public data.