Media and telecom companies work with a huge cast of third parties: partners, advertisers, talent, sponsors, vendors, and interconnect and wholesale partners, often all over the world. Any one of them can bring risk, from a sanctioned vendor to a partner whose scandal becomes your headline. The better habit is to keep checking. Look at every partner, advertiser and vendor, and the people who really own them, before you deal with them, and keep an eye on them afterwards. That’s what Beady does. We screen properly at onboarding and then check daily, so a sanction, scandal or fraud signal reaches you when it happens, not on air. For companies in Dubai Media City, twofour54 or anywhere else in the UAE working with partners across the region, that’s a lot of relationships to keep track of.